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Don’t Let AI Dilute Your Brand’s Credibility
One of the most discussed use cases of AI today is content generation - producing credible, appealing content to attract and engage audiences. With the advancement of generative AI, it has become possible to automate blog posts, LinkedIn updates, and other external communications at scale, improving visibility with very little effort. However, as the internet becomes increasingly saturated with AI-generated content, this approach can easily backfire. When used without intent
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Jan 142 min read
In 2026, the Gap Won’t Be About AI Adoption - It Will Be About Leadership
Happy New Year! The beginning of a new year always invites reflection - not just on personal goals, but on how we work, lead, and build companies. Having moved across and worked with organizations in the US, UAE, and Japan , one thing has become increasingly clear: In 2026, your AI strategy will define the future of your company - whether you like it or not. Not because AI is magical. And certainly not because every company needs to become an “AI company.” But because the way
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Jan 54 min read


How You Should Decide When "Agentic AI” Makes Sense - And When It Doesn’t
Agentic AI: Hype or revolutionary? In general, I stay away from people who talk too much about "Agentic AI". It's such a hyped word, and I know what's behind it - automation with an LLM API call. And the goal should never be "use agentic AI". That said, agentic AIs can be helpful - only when it's the best solution for the problem you are trying to solve. When deciding whether to adopt AI tools or “agents,” you shouldn’t start with the tools themselves. You should start by exa
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Dec 3, 20253 min read
Why Japanese Accounting Firms Still Struggle With Digital Tools - and Where AI Can Help
Since coming back to Japan, I’ve been connecting with many Japanese accounting firms - mostly small and medium-sized businesses. I’ve spoken to them both as potential clients for GetItDoneWith.AI and as a founder looking for service providers for my new venture in Japan. Here are some of the challenges I faced: 1. Slow responsiveness One accountant with 15 years of experience told me he cannot take new clients due to resource constraints. Several firms took 5-6 hours to repl
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Dec 1, 20253 min read
How to Navigate the Wave of AI-Driven Tools in Your Organization
In recent years, using third-party software to support different departments has become the norm. As a result, IT teams now manage dozens of vendor contracts, account setups, permissions, and usage tracking across the organization. Most departments rely on multiple tools to get their work done. For example, the HR team might use: Workday to manage the human resource journey Greenhouse for recruiting a performance review system such as BambooHR Meanwhile, the Project Managem
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Nov 18, 20252 min read
I Hate To Say This, But AI Is Becoming Non-Optional
I know it only adds to the fear and overwhelm when someone says things like: “If you don’t adopt AI, you’ll become obsolete". “If you don’t use AI, your competitors will win.” I personally don’t like when fear or threat is used in marketing. If there are ways to make our business better, we should explore them because they bring value, and not because they trigger FOMO. But let’s be honest. AI is no longer hype, and it’s not just a buzzword used to get attention. Since 2022,
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Nov 10, 20253 min read


Stop "Learning AI". Start Making AI Actually Do Something (Especially If You Are an SME or Non-Techie).
It seems like the world is full of AI Experts and AI Gurus. You attend an event, meet people, and suddenly feel intimidated just being in...
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Sep 29, 20255 min read
The Surprising Ways People Use ChatGPT (And What It Means for Entrepreneurs & SME Owners)
When I first started using ChatGPT in November 2022 , it was… chaotic. It hallucinated facts, messed up logic, and sometimes gave me...
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Sep 22, 20253 min read
Not Everything Should Be Automated. Part 2
I was speaking with a client in the travel industry about whether parts of his business operations could be automated with simple AI...
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Sep 8, 20252 min read
Not Everything Should Be Automated. Part 1
..I learned this basic lesson the hard way after wasting 4 hours of my life 🥺 Let me share it so you don’t make the same mistake. As...
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Sep 8, 20252 min read
AI in Customer Success: Possibilities and Limitations
Recently, I joined a workshop as an observer for Customer Success (CS) professionals to explore how AI can be used in their work. Most...
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Sep 3, 20253 min read
Claude’s Privacy Policy Update: Why It Matters
Claude is Anthropic’s AI assistant, one of the most popular alongside ChatGPT, Gemini, and Grok. I don’t use it often, but whenever I...
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Sep 2, 20252 min read
GPT-5 Review: Gains in Speed, Losses in Soul
I have been a heavy user of ChatGPT since it was ChatGPT3.0. It’s been 3 years, talking to “him” - Jarvis - almost everyday. It used to...
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Aug 13, 20253 min read
How I Talk to GenAI (And Why I Want You to Learn It, Too)
I’ve been a heavy user of ChatGPT - and recently, Gemini. Not because they’re the best , but because they became part of my rhythm....
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Jul 23, 20254 min read
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