Don’t Let AI Dilute Your Brand’s Credibility

One of the most discussed use cases of AI today is content generation - producing credible, appealing content to attract and engage audiences.

With the advancement of generative AI, it has become possible to automate blog posts, LinkedIn updates, and other external communications at scale, improving visibility with very little effort.

However, as the internet becomes increasingly saturated with AI-generated content, this approach can easily backfire. When used without intent or judgment, it risks diluting credibility rather than strengthening it.

Many of us are already turned-off by the "AI-sounding" content flooding social media.

Even so, many website and content platforms now come with built-in automation that suggests weekly blog topics, generates ready-to-publish drafts, and requires little more than clicking “post.”

On the surface, this looks efficient.

But when you look closer, the use cases, client experiences, and feedback - written in a tone meant to reflect a company’s values - are often entirely fabricated. The content may be convincing and SEO-optimized, and it may come at no additional cost.

The real question is:

Does this add value, or does it quietly erode trust and brand equity?

This is the question leaders should ask before jumping straight to solutions.

It is understandably tempting to let AI take over tasks that traditionally require time and effort. But the cost of skipping this reflection can be very high, especially for organizations and professionals focused on long-term credibility and differentiation.

At GetItDoneWith.AI, we work with leaders and teams who want to use AI to deliver quality and create real value - efficiently, but thoughtfully. AI can absolutely elevate your brand, not by replacing judgment with automation, but by acting as an enabler for better decision-making and execution.

As AI-generated content continues to increase, clarity around what defines your personal credibility or your company’s values, becomes more important than ever.